Having a clear purpose is — in fact — priceless. It’s what gives any organisation direction and steers yours towards your goals. It’s also something people can rally behind, simply because it resonates with them, the ideals of the organisation they’re part of and that sense of belonging all of us are after. They feel invested in and will gladly be part of that unique story you’re telling. Valuable connections that have much to offer, with profits being just one of the gems you’re bound to receive.
Of course profits are necessary to get to that purpose, which is why we refer to it as a means, not a goal. By investing in your people, the chances of getting to the expected profits are just as high (or higher) as in any other traditional organisation. It’s just the way you get there that’s different.